Assassin's Creed's In-Game Ad "Error" Is A Sign Of Things To Come

DualShockers

By Robert Zak

Published Nov 29, 2023

In-game ads used to be the reserve of free-to-play games, but subscription models are muddying the waters.

Ubisoft faces backlash for injecting Black Friday pop-up ads into Assassin's Creed: Odyssey, raising concerns about in-game advertising practices.
The introduction of in-game pop-up ads may be an indicator that Ubisoft is moving towards a future of more pervasive in-game advertising, potentially in the form of cheaper subscription packages with ads.